“For me, We Choose Noise is so much more than just another record label, or music blog or career milestone for my biography, it’s the byproduct of all my “lessons learned the hard way” and a culmination of wisdom and guidance imparted upon me by industry moguls and misfits that I am blessed to call my friends and colleagues. This dream is the embodiment of all the changes I would like to see in the music industry; we’re a collective of musicians and sound artists, music tech authorities and tone connoisseurs, standing together in defiance of genre segregation to celebrate

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